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✅ Checklist

Launch Coaching Program in 8 Weeks: Complete Checklist

Launching a coaching program requires content, platform, community, and marketing. This 12-step checklist guides you through 8-week launch timeline.

⏱ 8 weeks🎯 Intermediate📋 12 steps

Tools needed:ChatGPTKajabiLoom

Progress: 0/12

Step 1⚠️ Critical⏱ 1 week

Define Program & Learning Outcomes

Clarify exactly what transformation clients get. Define specific, measurable outcomes.

🔧 Claude

💡 Pro tip: Specific outcomes sell better than vague promises. Test messaging with existing clients.

Step 2⚠️ Critical⏱ 5 days

Map Program Curriculum

Create week-by-week program outline using Claude to structure your methodology.

🔧 Claude

💡 Pro tip: Use proven program length (4, 6, or 8 weeks). People complete shorter programs.

Step 3⚠️ Critical⏱ 2 weeks

Create Video Lessons

Record or script video lessons for each week. Use Loom for simple recordings.

🔧 Loom

💡 Pro tip: Aim for 10-15 minute videos. Short, focused videos outperform long ones.

Step 4⚠️ Critical⏱ 1 week

Develop Workbooks & Resources

Create downloadable worksheets, journals, assessment tools using ChatGPT.

🔧 ChatGPT + Google Docs

💡 Pro tip: Good workbooks increase client engagement and results dramatically.

Step 5⚠️ Critical⏱ 1 week

Set Up Course Platform

Configure Kajabi or similar. Upload videos, organize modules, set up emails.

🔧 Kajabi

💡 Pro tip: Test entire student journey before launch. Catch technical issues early.

Step 6⚠️ Critical⏱ 3-5 days

Design Sales Page

Create compelling sales page explaining benefits, outcomes, pricing.

🔧 Kajabi

💡 Pro tip: Use transformation-focused copy. Focus on results, not features.

Step 7⚠️ Critical⏱ 3-5 days

Create Email Launch Sequence

Write email sequence warming list and driving signup.

🔧 ChatGPT + Kajabi

💡 Pro tip: Email drives most launch sales. Spend time on compelling sequence.

Step 8⏱ 3-5 days

Plan Community Engagement

Design welcome sequence, community guidelines, engagement prompts.

🔧 Kajabi or Circle

💡 Pro tip: Community engagement increases completion rates and satisfaction.

Step 9⚠️ Critical⏱ 2-3 days

Schedule Coaching Calls

Set up group coaching calls using Zoom. Create call agenda templates.

🔧 Zoom + Calendly

💡 Pro tip: Weekly calls increase accountability and results. Essential for most programs.

Step 10⏱ 1 week

Create Marketing Materials

Design graphics, email templates, social media content for promotion.

🔧 Canva

💡 Pro tip: Professional visuals increase perceived value and conversions.

Step 11⚠️ Critical⏱ 1-2 weeks

Beta Launch to Email List

Soft launch to existing contacts for feedback and testimonials.

🔧 Your email list

💡 Pro tip: Beta students provide testimonials used for public launch. Critical for authority.

Step 12⚠️ Critical⏱ Ongoing

Execute Public Launch & Scale

Full launch with ads, email blast, content marketing.

🔧 Your systems

💡 Pro tip: Launch momentum matters. Plan for 30-day launch blitz with consistent effort.

⚠️ Common Mistakes to Avoid

✗ Trying to be perfect before launch—launch with good content, iterate based on feedback

✗ Weak email marketing—email drives most sales; invest heavily in email sequences

✗ No social proof—get testimonials from beta students before public launch

✗ Inadequate community—engagement increases completion and results; invest time here

✗ No follow-up—most sales come from email 5-7, not email 1; persistence matters

✅ Expected Results

Fully launched coaching program ready for first cohort. 20-50 initial enrollments from existing audience and launch marketing.

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